Land promotion involves working directly with landowners to assess the potential of their land and guide it through the planning process. This is typically achieved by securing an allocation through the Local Plan, or in some cases by obtaining a basic form of planning consent such as Permission in Principle or outline approval. Once this stage is reached, the land is marketed openly to housebuilders or developers.

Land promotion is not about construction, we do not build homes ourselves. Instead, our role is to create planning certainty and deliver a robust supply of consented land to the market, enabling competitive interest from housebuilders.

No, we handle the payment of legal fees required to establish a Promotion Agreement with us. Additionally, we take on all expenses related to the planning promotion fees and any necessary site investigation surveys to support the sales process.

We are proudly independent land promoters with no housebuilder affiliations, allowing us to take your land to the open market and drive real competition. With extensive experience promoting land through the local plan process, we provide clear, expert guidance from start to finish. By staying small and hands-on, we offer a personal service without the heavy overheads that can reduce land value elsewhere.

We work on projects throughout England.

A land promoter is paid only when value is successfully created. We fund and manage the promotion of your land entirely at our own cost and risk, and our return comes from an agreed share of the land’s value once it is sold for development. If the promotion process does not result in a sale, there is no cost to the landowner, ensuring our interests are fully aligned from the outset.

Navigating the UK’s planning system can be complex, with outcomes that are never guaranteed. Land promotion helps landowners unlock the potential of their sites by managing this process and taking on the associated risks. Large housebuilders often rely on independent promoters to secure land that supplements their own portfolios.

Greenfield land is land that has not previously been developed and is typically located in rural or semi-rural areas, such as agricultural fields or open countryside. While it may be affected by factors like landscape or heritage considerations, it does not have a specific planning designation. Green Belt land, on the other hand, is formally designated in planning policy to limit development and is therefore subject to significantly stricter controls.

Brownfield land is land that has previously been developed, often within towns or cities, and may include former industrial sites, commercial premises, or disused buildings. Because it has been used before, brownfield land is generally more acceptable for redevelopment in planning policy, although issues such as contamination, access, or viability can still need to be addressed.